When It Comes to Profits, It’s Time to Sort Your Customers

Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, you need to know who your most profitable customers are. Understanding Customer Lifetime Value (CLV), or how much a customer is worth over time, is a critical part of the equation. One customer [...]

When It Comes to Profits, It’s Time to Sort Your Customers2020-02-03T11:40:40-08:00

Small Marketing Budget? No Problem!

Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the right strategy, you can maximize your investment, no matter how much you have to spend. Let’s look at seven ways to do that. Find and target your best audience.You might think that the more people you reach, the [...]

Small Marketing Budget? No Problem!2020-01-20T11:27:02-08:00
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