First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company? The quality of the folds you use is one of those details that matters more than you might think. Here is a five-point checklist to make sure [...]
About Cindy MasonThis author has not yet filled in any details.
So far Cindy Mason has created 22 blog entries.
Creating a personalized print or multichannel marketing campaign takes significant investment in time, energy, and resources. You want to get maximum return on your investment. How do you know what is working and what isn’t? You have to measure the results. Measuring results goes beyond determining ROI. Sure, it’s important to know what kind of [...]
With so much content going digital these days, it’s newsworthy when an online publication launches in hard copy. That’s why we’re excited about “Tail Fly Fishing Magazine” doing just that. “Tail” caters to saltwater fly fishermen and has a readership of 34,000. This fall, it decided to launch a print edition of its successful [...]
Did you know that even the most satisfied customers can switch to the competition? In a customer satisfaction study of 10 major industries, an average of 72% of the respondents indicated that they were highly satisfied with the products or services received. Yet 88% said that they were willing to switch providers for any [...]
There are lots of reasons to use direct mail, and you may have heard many of them. So here are three statistics on the value of direct mail marketing that you may not have heard. 1. Direct mail has higher value in persuasion. According to a recent study by Canada Post and True Impact [...]
Have you noticed that your competitors are sending out more newsletters these days? Posting more white papers? Increasing their investment in blogs and social media? It’s the rise in the power and influence of content marketing. According to the Content Marketing Institute, 89% of B2B marketers use content marketing, and according to Curata, 75% [...]
Are you looking for ways to spice up your direct mail campaigns? Even if your response rates remain high, are you looking to freshen things up? Here are a few ways you can update your direct mailings and give them new appeal. 1. Update the package. Are you using the same envelopes you have [...]
Want to get better results with a smaller investment? Try these simple tricks. 1. Plan smart. Simple mistakes often can be avoided with a little planning. Take time to communicate with us about your budget and deadlines, but also the more interpretive elements of the project so we can discuss any challenges we foresee. [...]
What makes 1:1 printing work? What turns an average marketing campaign into an outstanding success? Is it the graphic design? Is it the mailing list? Is it selecting just the right variables like income, age, or gender? Those things are important, but there is one ingredient that trumps them all. Relationship. At its core, [...]
Why target Millennials in your prospecting? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. Furthermore, once you gain their loyalty, they will often spread the word for you, especially if you help them do it. How do you go [...]