Dynagraphics Printing

/Cindy Mason

About Cindy Mason

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So far Cindy Mason has created 35 blog entries.

How Strong Is Your Direct Mail Foundation?

Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first and Dynagraphics is happy to share with you some things to to consider. Mailing list Is your mailing list current? Are you mailing to the right people? Are the names up to date? Are there duplicates (or [...]

How Strong Is Your Direct Mail Foundation?2019-06-19T08:17:23+00:00

Some Great Ways to Utilize Color.

Color is a critical element of any marketing program. In fact, a new study from Go Inspire Group found that, increased design vibrancy produced an overall revenue increase of 20%.[1]But color isn’t just for images. Dynagraphics Printing has seen this first hand when creating in-house marketing pieces for our company as well as our clients [...]

Some Great Ways to Utilize Color.2019-05-16T08:02:40+00:00

5 Variables in Your Personalized Print Success

As marketers, we know that personalizing your print and email communications works. But how well? Metrics from personalized campaigns range from single digits to nearly 100%. It’s always tempting to compare your campaigns to others, especially those in published articles or case studies. However, you can’t necessarily tell the success or profitability of a campaign [...]

5 Variables in Your Personalized Print Success2019-03-21T08:06:03+00:00

How to Meet Your Deadlines Every Time

There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are incorporating digital channels, text or email blasts) is only the last link in the chain. To ensure that the final deadline is met, you have to work backwards to ensure that each individual component is on [...]

How to Meet Your Deadlines Every Time2019-03-21T08:04:43+00:00

5 Benefits to Having an Up-to-Date Mailing List

With today’s tight budgets, every marketing dollar counts. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses or to people who haven’t lived at an address in 20 years. Investing in your mailing list can pay off big. But there are other reasons to invest in a clean, up-to-date mailing [...]

5 Benefits to Having an Up-to-Date Mailing List2019-02-06T12:06:57+00:00

Color Makes an Envelope Shout “Open Me!”

As human beings, we are naturally drawn to color. When most mailings are in black-and-white, doing something as simple as adding color to the outside of your envelopes can make your envelope scream, “Open me!” An early mail openability study conducted by NFO/Pitney Bowes found that mail recipients were more likely to open an envelope [...]

Color Makes an Envelope Shout “Open Me!”2019-02-06T12:05:44+00:00

Are You Doing These 5 Things for Personalization Success?

What is the difference between a great personalized print campaign and a flop? Adhering to best practices. Knowing today’s best practices can make the difference between a good campaign and a great one. Let’s look at five best practices for 1:1 (personalized) print marketing that you should be using in all of your campaigns. 1.Stay [...]

Are You Doing These 5 Things for Personalization Success?2019-02-06T12:02:55+00:00

Informed Delivery: A Gift to Marketers

Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? It’s a gift to marketers if you understand how to use it. Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with black-and-white images [...]

Informed Delivery: A Gift to Marketers2019-01-03T11:38:08+00:00

Pantone’s Color of the Year: Living Coral

It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as it top pick. In a world filled with uncertainty, Pantone chose Living Coral for its warmth and optimism. After all, what better to represent [...]

Pantone’s Color of the Year: Living Coral2019-01-03T11:33:34+00:00

Why Some Personalized Mailings Just Work Better

When it comes to increasing response and conversion rates, personalized communications are a powerful tool. However, don’t think that all personalization is equal. It isn’t. To get great results, you must use the right variables with the right audience in the right way. Response rates for personalized mailings can vary widely. One study found response [...]

Why Some Personalized Mailings Just Work Better2018-11-20T09:01:30+00:00