Dynagraphics Printing

/Cindy Mason

About Cindy Mason

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So far Cindy Mason has created 30 blog entries.

Color Makes an Envelope Shout “Open Me!”

As human beings, we are naturally drawn to color. When most mailings are in black-and-white, doing something as simple as adding color to the outside of your envelopes can make your envelope scream, “Open me!” An early mail openability study conducted by NFO/Pitney Bowes found that mail recipients were more likely to open an envelope [...]

Color Makes an Envelope Shout “Open Me!”2019-02-06T12:05:44+00:00

Are You Doing These 5 Things for Personalization Success?

What is the difference between a great personalized print campaign and a flop? Adhering to best practices. Knowing today’s best practices can make the difference between a good campaign and a great one. Let’s look at five best practices for 1:1 (personalized) print marketing that you should be using in all of your campaigns. 1.Stay [...]

Are You Doing These 5 Things for Personalization Success?2019-02-06T12:02:55+00:00

Informed Delivery: A Gift to Marketers

Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? It’s a gift to marketers if you understand how to use it. Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with black-and-white images [...]

Informed Delivery: A Gift to Marketers2019-01-03T11:38:08+00:00

Pantone’s Color of the Year: Living Coral

It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as it top pick. In a world filled with uncertainty, Pantone chose Living Coral for its warmth and optimism. After all, what better to represent [...]

Pantone’s Color of the Year: Living Coral2019-01-03T11:33:34+00:00

Why Some Personalized Mailings Just Work Better

When it comes to increasing response and conversion rates, personalized communications are a powerful tool. However, don’t think that all personalization is equal. It isn’t. To get great results, you must use the right variables with the right audience in the right way. Response rates for personalized mailings can vary widely. One study found response [...]

Why Some Personalized Mailings Just Work Better2018-11-20T09:01:30+00:00

Informed Delivery: A Gift to Marketers

Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? It’s a gift to marketers if you understand how to use it. Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with black-and-white images [...]

Informed Delivery: A Gift to Marketers2018-11-20T08:59:30+00:00

Securing Your Customers’ Loyalty

Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so great that they don’t want to go anywhere else. Market in the age of “me.” Know your customers well enough to give them a personalized experience. This goes beyond targeting with basic demographics [...]

Securing Your Customers’ Loyalty2018-09-11T11:30:19+00:00

Every Door Direct Mail: Your Secret Weapon

If you run a local business or a larger regional or national organization that relies on sales and support from local neighborhoods, the United States Postal Service’s Every Door Direct Mail (EDDM) just might be just what you need to take your marketing to the next level. If you haven’t tried EDDM, you could be [...]

Every Door Direct Mail: Your Secret Weapon2018-09-11T11:28:50+00:00

5-Point Checklist for Top-Notch Folds

First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company? The quality of the folds you use is one of those details that matters more than you might think.  Here is a five-point checklist to make sure [...]

5-Point Checklist for Top-Notch Folds2018-06-05T07:27:27+00:00

How Do You Know Your Efforts Are Working?

Creating a personalized print or multichannel marketing campaign takes significant investment in time, energy, and resources. You want to get maximum return on your investment. How do you know what is working and what isn’t? You have to measure the results. Measuring results goes beyond determining ROI. Sure, it’s important to know what kind of [...]

How Do You Know Your Efforts Are Working?2018-06-05T07:25:08+00:00