When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning even earlier. Here are four pre-game strategies for maximizing your [...]
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Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest. How does this [...]
You know QR Codes? Those boxes of black-and-white squares you see on posters, on the backs of business cards, and in the drive-through windows at McDonald’s? They are free to create, simple to use, and suddenly, they are everywhere. QR Codes (short for “quick response” codes) have been around for nearly two decades, although they [...]
In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing. Many brands are keeping a low profile, waiting for a surge in consumer confidence before restarting their direct mail and email campaigns. Should you do the same? The answer [...]