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Looking for creative ways to dress up your direct mail efforts? Here are five ideas with proven effectiveness that you might not [...]
Did you know that you can greatly increase the results you get from your print marketing by adding email addresses to your [...]
If your mailing is fat, over-sized, or three-dimensional, it stands out. People want to pick it up and see what’s inside. Results [...]
Recently, IBM released a study titled “Redefining Markets: Insights from the C-Suite Study,” which surveyed over 700 CMOs from more than 50 [...]
Color sells. It increases brand recognition, improves comprehension, and can motivate purchase decisions between products. Color also identifies. The United Parcel Service, [...]
People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s [...]