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If your mailing is fat, over-sized, or three-dimensional, it stands out. People want to pick it up and see what’s inside. Results [...]
Recently, IBM released a study titled “Redefining Markets: Insights from the C-Suite Study,” which surveyed over 700 CMOs from more than 50 [...]
Color sells. It increases brand recognition, improves comprehension, and can motivate purchase decisions between products. Color also identifies. The United Parcel Service, [...]
People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s [...]
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? [...]
When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? [...]