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You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? [...]
When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? [...]
Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a [...]
If you want to increase your sales, talk to your customers frequently. Use multiple media and multichannel strategies to stay in front [...]
Whether you are adding video to email, to print-to-mobile efforts via QR Code or augmented reality, or to direct mail using An [...]
Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which [...]