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Color sells. It increases brand recognition, improves comprehension, and can motivate purchase decisions between products. Color also identifies. The United Parcel Service, [...]
People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s [...]
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? [...]
When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? [...]
Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a [...]
If you want to increase your sales, talk to your customers frequently. Use multiple media and multichannel strategies to stay in front [...]