June 2018

5-Point Checklist for Top-Notch Folds

First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company? The quality of the folds you use is one of those details that matters more than you might think. Here is a five-point checklist to make sure [...]

5-Point Checklist for Top-Notch FoldsZack Tsuji2018-06-05T07:27:27-07:00

How Do You Know Your Efforts Are Working?
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How Do You Know Your Efforts Are Working?

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How Do You Know Your Efforts Are Working?

Creating a personalized print or multichannel marketing campaign takes significant investment in time, energy, and resources. You want to get maximum return on your investment. How do you know what is working and what isn’t? You have to measure the results. Measuring results goes beyond determining ROI. Sure, it’s important to know what kind of [...]

How Do You Know Your Efforts Are Working?Zack Tsuji2019-06-25T14:27:22-07:00