Tactile marketing, which involves using physically printed materials and sensory experiences to engage an audience, is a highly effective way to promote and celebrate seasonal events. With Spring just around the corner and the snow finally melting, it’s time to get your upcoming seasonal events and campaigns ready! What are the primary benefits of companies [...]
As your sales team wraps up another successful year, enablement, operations, and marketing teams should have both eyes firmly set on the 2023 planning horizon. What is the large mountain you see? Why sales kickoff, of course. Sales kickoff, also known as SKO, GSK, RSK, etc. is an invaluable event for organizations to bond, educate, [...]
With a new year, comes new beginnings. DynaGraphics is under new ownership! After decades of growth and success, the Tsuji family, Betty and Zack, are proud and excited to build upon DynaGraphics’ rich history of service, quality, and innovation known throughout Reno, Nevada. What does DynaGraphics' next chapter hold? With nearly twenty-five years industry [...]
According to research from Parse.ly, 68.7% of content marketers’ decisions come from other teams’ requests. The sales department wants to support the latest product rollout. Management intends to defend its year-end goals. Everyone has a finger in the pie. To be successful, content marketers must do more than fulfill everyone else’s wish lists. By setting [...]
Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market, and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today [...]
One of the fastest ways to grab buyers’ attention is to give them something special. Whether insider deals or bundle packages, special offers help cement customer loyalty and keep them coming back. Using the example of a local coffee shop, let’s look at five ways you can use your marketing communications, whether print or digital, [...]
The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down and people spent more time at home, we felt how much we looked forward to what came in the mailbox in a fresh, more personal way. We already loved print. The pandemic just made us [...]
As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn't recovered as quickly as demand, and shoppers often find limited supplies of everything from consumer electronics to toys. These disruptions have affected [...]
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you're new to personalization, the design process can seem intimidating. Here is a short "to do" list of common oversights to watch for. Use the correct data, not more data. The more data you have on your customers, [...]
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so complementary? Higher levels of customer engagement, regardless of channel, lead to strong customer loyalty [...]
