About Zack Tsuji

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So far Zack Tsuji has created 51 blog entries.

3 Easy Ways to Create a Memorable Sales Kickoff

As your sales team wraps up another successful year, enablement, operations, and marketing teams should have both eyes firmly set on the 2023 planning horizon. What is the large mountain you see?  Why sales kickoff, of course.  Sales kickoff, also known as SKO, GSK, RSK, etc. is an invaluable event for organizations to bond, educate, [...]

3 Easy Ways to Create a Memorable Sales Kickoff2023-01-05T10:10:35-08:00

New DynaGraphics Ownership Announcement

With a new year, comes new beginnings. DynaGraphics is under new ownership! After decades of growth and success, the Tsuji family, Betty and Zack, are proud and excited to build upon DynaGraphics’ rich history of service, quality, and innovation known throughout Reno, Nevada.   What does DynaGraphics' next chapter hold? With nearly twenty-five years industry [...]

New DynaGraphics Ownership Announcement2022-12-27T12:47:09-08:00

How Marketing Is Changing in This “New Normal”

As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because the market is in flux, and consumers are re-evaluating existing brand relationships. A new study from Influence Central outlines just how impactful some of these changes are.  Here are three [...]

How Marketing Is Changing in This “New Normal”2020-06-25T08:25:47-07:00

Why the Digital Generation Loves Mail

You’d think that the first digital generation, Millennials, would stick their noses up at direct mail in favor of electronic alternatives, but the opposite is true. Millennials love mail! Studies show that Millennials are more engaged with direct mail than other generations. According to “USPS Mail Moments,” for example, Millennials are more likely than non-Millennials [...]

Why the Digital Generation Loves Mail2020-06-05T03:32:26-07:00

Consumers Continue Their Love Affair with Print

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it  needs to [...]

Consumers Continue Their Love Affair with Print2020-04-28T13:15:33-07:00

Data: You Can’t Market Without It

There is no getting around the increasing importance of data in marketing. In fact, according to Forbes Insights,[1] 64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive economy. Similarly, Gartner found that 69% of marketing leaders expect the majority of their decisions to be driven by data.[2] Why [...]

Data: You Can’t Market Without It2020-04-09T06:33:40-07:00

Want More B2B Accounts? Try This!

Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. In fact, “Chief Marketer” notes that, on average, B2B accounts have 13 influencers involved in the process. Thirteen! This is why successful B2B marketing requires a [...]

Want More B2B Accounts? Try This!2020-02-28T08:53:47-08:00

When It Comes to Profits, It’s Time to Sort Your Customers

Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, you need to know who your most profitable customers are. Understanding Customer Lifetime Value (CLV), or how much a customer is worth over time, is a critical part of the equation. One customer [...]

When It Comes to Profits, It’s Time to Sort Your Customers2020-02-03T11:40:40-08:00

Small Marketing Budget? No Problem!

Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the right strategy, you can maximize your investment, no matter how much you have to spend. Let’s look at seven ways to do that. Find and target your best audience.You might think that the more people you reach, the [...]

Small Marketing Budget? No Problem!2020-01-20T11:27:02-08:00

3 Tips for Keeping that Project on Time

How the marketing world has changed! Whether you are being asked to produce projects in print, email, mobile, or for your website, schedules are compressed. There are more channels to integrate. Everything is more urgent. How do you keep everything running on time and on a budget? Here is a quick guide from Workfront, a [...]

3 Tips for Keeping that Project on Time2019-11-20T09:11:08-08:00
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