Happy Valentine’s Day! Our first hallmark holiday of the year got us thinking about how we can share the love with guests and staff at events, meetups, conferences, and the like. If you’re looking for something new to brighten up your next field marketing activity, read on!
Create Memorable Omnichannel Experiences
Tactile marketing, also known as sensory or physical marketing, involves using physical objects to engage with potential customers. It goes beyond digital methods by incorporating touch and tangible experiences into promotional campaigns. The approach taps into human senses and emotions in a way that virtual platforms simply cannot, offering a range of benefits for field marketing and sales teams that are looking to enhance their in person activities in 2025.
One of the biggest advantages of tactile marketing is its ability to create lasting impressions across channels. When people physically interact with a branded item, whether it’s booth artwork, signage, floor decals, or the latest hot promotional product, it triggers sensory and emotional engagement that strengthens recall and augments your digital marketing efforts.
Bring Something New to the Table
Tactile marketing is a great way to enhance event experiences and drive sponsorship ROI. Marketing teams and booth staff can create unique experiences that combine physical and digital elements, such as RFID chips or QR codes that are one tap or scan away from your online landing page or latest collateral piece. This easy to use approach allows event staff to conveniently collect and measure engagement with guests, which is especially helpful when the crowds overwhelm the onsite team during busy peak show hours.
Nail Your Next Pre-event Campaign
Looking to drive more traffic at your next event? Studies have shown that direct mail, a form of tactile marketing, often has higher response rates compared to digital marketing channels. According to the Data & Marketing Association (DMA), direct mail response rates can be as high as 9% for house lists, compared to less than 1% for email. Physical marketing materials are more likely to be read and kept than digital ads, which can easily be scrolled past or blocked. Send a branded postcard or collateral piece with your booth location and an invitation to grab a coffee onsite. Include a QR code for a quick scan to a landing page or your website. Share the love with the sales team via higher guest engagement before your event even begins!
Show You Love the Planet
Successful marketing teams constantly look for new ways to drive brand and product or service value. Adding tactile marketing elements like reusable eco-friendly water bottles shows that your company cares about the environment. Plus, they look really cool too! Who doesn’t like to have the latest and greatest products to give away at the booth?
To sum up, we hope you decide to share the love at your next field marketing event. Tactile marketing offers teams numerous benefits that complement and enhance digital strategies. By creating memorable experiences, differentiating brands in a crowded marketplace, fostering emotional connections, and delivering higher engagement rates, tactile marketing is an effective tool in modern field marketing. When used thoughtfully and creatively, it helps marketing and sales teams unlock new opportunities.
To sum up, tactile marketing provides startups with an opportunity to differentiate themselves, create memorable experiences, and build strong, lasting relationships with key stakeholders. By leveraging the power of touch, startups can enhance brand perception, stand out in a crowded digital landscape, and drive meaningful engagement that translates into long-term success.
To incorporate tactile marketing into your next event contact us at info@dynagraphicprinting.com or call (775) 786-2041.