Monthly Archives: October 2019

//October

What Drives Color Trends?

What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and displays? According to Jack Bredenfoerder, director of BV Color Strategy, five factors are impacting the use of color in any design project: How the eye sees color. This refers to the interaction of the object, the light source, and the [...]

What Drives Color Trends?2019-10-28T11:00:42-07:00

Print and Digital: Complements, but Not Interchangeable

In the marketing world, (and here in Reno),we regularly hear about print and digital marketing being used together. Dynagraphics wants you to understand how digital and print media reinforce one another, so rather than seeing the two as competitors, marketers are encouraged to integrate them. However, integration doesn’t mean that the two channels are interchangeable, [...]

Print and Digital: Complements, but Not Interchangeable2019-09-27T05:35:40-07:00