With so much content going digital these days, it’s newsworthy when an online publication launches in hard copy. That’s why we’re excited about “Tail Fly Fishing Magazine” doing just that. […]
Year: 2016
How Loyal Are Your Customers Really?
Did you know that even the most satisfied customers can switch to the competition? In a customer satisfaction study of 10 major industries, an average of 72% of the […]
3 Reasons to Use Direct Mail That You May Not Know
There are lots of reasons to use direct mail, and you may have heard many of them. So here are three statistics on the value of direct mail marketing that […]
Are You Marketing Through Content?
Have you noticed that your competitors are sending out more newsletters these days? Posting more white papers? Increasing their investment in blogs and social media? It’s the rise in the […]
5 Updates to Freshen Up Direct Mail
Are you looking for ways to spice up your direct mail campaigns? Even if your response rates remain high, are you looking to freshen things up? Here are a few […]
5 Ways to Trim the Print Budget without Compromising Results
Want to get better results with a smaller investment? Try these simple tricks. 1. Plan smart. Simple mistakes often can be avoided with a little planning. Take time to […]
1:1 Marketing Is Relationship Marketing!
What makes 1:1 printing work? What turns an average marketing campaign into an outstanding success? Is it the graphic design? Is it the mailing list? Is it selecting just the […]
Targeting High-Value Millennials
Why target Millennials in your prospecting? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. […]
Want More Effective Direct Mail? Make It Lumpy
The goal of direct mail is to attract attention. To that end, there has been a growing trend toward dimensional mail, or mail that is bigger and fatter than traditional […]
3 Steps to Making A Colorful Impact
Did you know that, according to CCI Inc., consumers make a subconscious judgment about people, their environment, or products within 90 seconds of viewing and that between 62% and 90% […]