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Response Rate, Cost Per Lead, Cost Per Sale

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or combination of channels) are delivering the most bang for the buck? To answer this question, marketers often look at response rate, cost per lead, and cost [...]

Response Rate, Cost Per Lead, Cost Per Sale2018-01-29T17:42:01+00:00

Repetition, Repetition, Repetition

Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same place on every page. This consistency is important because it gives your work a sense of professionalism and authority while providing an underlying structure to [...]

Repetition, Repetition, Repetition2018-01-29T17:42:03+00:00

3 Multichannel Campaigns

If you want to increase your sales, talk to your customers frequently. Use multiple media and multichannel strategies to stay in front of them so that when they are ready to buy, they’ll think of you. Let’s look at two highly effective multichannel campaigns and their results. Marketer 1 wanted to drive booth traffic at [...]

3 Multichannel Campaigns2018-01-29T17:42:05+00:00

3 Tips for Adding Video

Whether you are adding video to email, to print-to-mobile efforts via QR Code or augmented reality, or to direct mail using An embedded video screen, video has become one of the hottest ways to communicate with your audience. According to data collected by HubSpot: • 51.9% of marketing professionals name video as the type of [...]

3 Tips for Adding Video2017-04-20T01:40:01+00:00

Survey: Top Takeaways for Print Use

Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels readers prefer for a variety of activities, including acquisition and retention. While this survey is not projectable to marketers at large, it does give us [...]

Survey: Top Takeaways for Print Use2017-04-20T01:39:01+00:00

What Should You Know About Your Customers, but Don’t?

Do you have enough data in your marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider to add fields that create exponentially more value. This extra insight can enable better targeting. It can also save on your mailing costs. For example, if [...]

What Should You Know About Your Customers, but Don’t?2017-04-20T01:11:02+00:00

Survey: Direct Mail on the Rise for Customer Acquisition & Retention

Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels its readers prefer for a variety of marketing activities. While digital, social, and mobile media continue their astronomic growth trajectory, this year’s survey finds that [...]

Survey: Direct Mail on the Rise for Customer Acquisition & Retention2017-04-20T01:09:35+00:00