There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are incorporating digital channels, text or email blasts) is only the last link in the chain. To ensure that the final deadline is met, you have to work backwards to ensure that each individual component is on [...]
With today’s tight budgets, every marketing dollar counts. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses or to people who haven’t lived at an address in 20 years. Investing in your mailing list can pay off big. But there are other reasons to invest in a clean, up-to-date mailing [...]
As human beings, we are naturally drawn to color. When most mailings are in black-and-white, doing something as simple as adding color to the outside of your envelopes can make your envelope scream, “Open me!” An early mail openability study conducted by NFO/Pitney Bowes found that mail recipients were more likely to open an envelope [...]
What is the difference between a great personalized print campaign and a flop? Adhering to best practices. Knowing today’s best practices can make the difference between a good campaign and a great one. Let’s look at five best practices for 1:1 (personalized) print marketing that you should be using in all of your campaigns. 1.Stay [...]
Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? It’s a gift to marketers if you understand how to use it. Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with black-and-white images [...]
It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as it top pick. In a world filled with uncertainty, Pantone chose Living Coral for its warmth and optimism. After all, what better to represent [...]
When it comes to increasing response and conversion rates, personalized communications are a powerful tool. However, don’t think that all personalization is equal. It isn’t. To get great results, you must use the right variables with the right audience in the right way. Response rates for personalized mailings can vary widely. One study found response [...]
Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? It’s a gift to marketers if you understand how to use it. Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with black-and-white images [...]
Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so great that they don’t want to go anywhere else. Market in the age of “me.” Know your customers well enough to give them a personalized experience. This goes beyond targeting with basic demographics [...]
If you run a local business or a larger regional or national organization that relies on sales and support from local neighborhoods, the United States Postal Service’s Every Door Direct Mail (EDDM) just might be just what you need to take your marketing to the next level. If you haven’t tried EDDM, you could be [...]
