Adding Email Addresses = Better Results!

Did you know that you can greatly increase the results you get from your print marketing by adding email addresses to your marketing database? It’s true.   Clients who are willing to provide their email addresses tend to be more engaged with your company, more brand loyal, and more open to multiple marketing touches. When [...]

Adding Email Addresses = Better Results! 2018-01-29T17:41:51+00:00

Maximizing Your Return on Dimensional Mail

If your mailing is fat, over-sized, or three-dimensional, it stands out. People want to pick it up and see what’s inside. Results of dimensional mailings can be spectacular. However, they also cost more to produce, assemble, and mail. Dimensional mailings work, but you want to be smart about using them.   Let’s look at some [...]

Maximizing Your Return on Dimensional Mail 2018-01-29T17:41:52+00:00

What Are CMOs’ Top Marketing Priorities?

Recently, IBM released a study titled “Redefining Markets: Insights from the C-Suite Study,” which surveyed over 700 CMOs from more than 50 countries. CMO’s number one priority, according to the study? Developing better customer experiences. Nearly two-thirds (63%) cited this as their top priority.   When the researchers looked deeper into what made for a [...]

What Are CMOs’ Top Marketing Priorities? 2018-01-29T17:41:54+00:00

Tips and Tricks for Selecting Colors

Color sells. It increases brand recognition, improves comprehension, and can motivate purchase decisions between products. Color also identifies. The United Parcel Service, IBM, and Home Depot are all synonymous with specific colors. Some companies even trademark colors as brand assets. Think Tiffany’s robin’s egg blue.   A study by G.A Wright Marketing found that the [...]

Tips and Tricks for Selecting Colors 2018-01-29T17:41:55+00:00

Is Your Direct Mail Trustworthy?

People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at five ways you can establish trust with your customers.   1. Use solid, believable content. Leave the extravagant claims and cheesy superlatives to the [...]

Is Your Direct Mail Trustworthy? 2018-01-29T17:41:57+00:00

How Much Do Bad Addresses Cost You?

You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly can bad addresses be?   In a webinar sponsored by Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing Services, the presenter told us just how much impact [...]

How Much Do Bad Addresses Cost You? 2018-01-29T17:41:58+00:00

Response Rate, Cost Per Lead, Cost Per Sale

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or combination of channels) are delivering the most bang for the buck? To answer this question, marketers often look at response rate, cost per lead, and cost [...]

Response Rate, Cost Per Lead, Cost Per Sale 2018-01-29T17:42:01+00:00

Repetition, Repetition, Repetition

Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same place on every page. This consistency is important because it gives your work a sense of professionalism and authority while providing an underlying structure to [...]

Repetition, Repetition, Repetition 2018-01-29T17:42:03+00:00

3 Multichannel Campaigns

If you want to increase your sales, talk to your customers frequently. Use multiple media and multichannel strategies to stay in front of them so that when they are ready to buy, they’ll think of you. Let’s look at two highly effective multichannel campaigns and their results. Marketer 1 wanted to drive booth traffic at [...]

3 Multichannel Campaigns 2018-01-29T17:42:05+00:00

3 Tips for Adding Video

Whether you are adding video to email, to print-to-mobile efforts via QR Code or augmented reality, or to direct mail using An embedded video screen, video has become one of the hottest ways to communicate with your audience. According to data collected by HubSpot: • 51.9% of marketing professionals name video as the type of [...]

3 Tips for Adding Video 2017-04-20T01:40:01+00:00