People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at five ways you can establish trust with your customers. 1. Use solid, believable content. Leave the extravagant claims and cheesy superlatives to the [...]
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly can bad addresses be? In a webinar sponsored by Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing Services, the presenter told us just how much impact [...]
When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or combination of channels) are delivering the most bang for the buck? To answer this question, marketers often look at response rate, cost per lead, and cost [...]
Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same place on every page. This consistency is important because it gives your work a sense of professionalism and authority while providing an underlying structure to [...]
If you want to increase your sales, talk to your customers frequently. Use multiple media and multichannel strategies to stay in front of them so that when they are ready to buy, they’ll think of you. Let’s look at two highly effective multichannel campaigns and their results. Marketer 1 wanted to drive booth traffic at [...]
