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According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. [...]
If you want to know whether your customers are loyal, there are five places you can look. These behaviors — called “loyalty [...]
When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach [...]
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and [...]
No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the [...]
Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a [...]