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Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage [...]
There is no getting around the increasing importance of data in marketing. In fact, according to Forbes Insights, 64% of global marketers [...]
Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in [...]
Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, [...]
Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the right strategy, you can maximize [...]
How the marketing world has changed! Whether you are being asked to produce projects in print, email, mobile, or for your website, [...]