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Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and [...]
No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the [...]
Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a [...]
For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can [...]
Direct mail and email are for selling things, right? But what about building trust? While many marketers may not think about it, [...]
Did you know that 62% to 90% of our opinions about products, brands, and even our clothing, are based on color? This [...]