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When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan [...]
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send [...]
You know QR Codes? Those boxes of black-and-white squares you see on posters, on the backs of business cards, and in the [...]
In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when [...]
As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the [...]
You’d think that the first digital generation, Millennials, would stick their noses up at direct mail in favor of electronic alternatives, but [...]