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First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression [...]
Creating a personalized print or multichannel marketing campaign takes significant investment in time, energy, and resources. You want to get maximum return [...]
With so much content going digital these days, it’s newsworthy when an online publication launches in hard copy. That’s why we’re [...]
Did you know that even the most satisfied customers can switch to the competition? In a customer satisfaction study of 10 [...]
There are lots of reasons to use direct mail, and you may have heard many of them. So here are three statistics [...]
Have you noticed that your competitors are sending out more newsletters these days? Posting more white papers? Increasing their investment in blogs [...]