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With today’s tight budgets, every marketing dollar counts. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses [...]
As human beings, we are naturally drawn to color. When most mailings are in black-and-white, doing something as simple as adding color [...]
What is the difference between a great personalized print campaign and a flop? Adhering to best practices. Knowing today’s best practices can [...]
Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? It’s a [...]
It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to [...]
When it comes to increasing response and conversion rates, personalized communications are a powerful tool. However, don’t think that all personalization is [...]