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Color is a critical element of any marketing program. In fact, a new study from Go Inspire Group found that, increased design [...]
As marketers, we know that personalizing your print and email communications works. But how well? Metrics from personalized campaigns range from single [...]
There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are incorporating digital channels, [...]
With today’s tight budgets, every marketing dollar counts. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses [...]
As human beings, we are naturally drawn to color. When most mailings are in black-and-white, doing something as simple as adding color [...]
What is the difference between a great personalized print campaign and a flop? Adhering to best practices. Knowing today’s best practices can [...]