When it comes to increasing response and conversion rates, personalized communications are a powerful tool. However, don’t think that all personalization is equal. It isn’t. To get great results, you must use the right variables with the right audience in the right way. Response rates for personalized mailings can vary widely. One study found response [...]
Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? It’s a gift to marketers if you understand how to use it. Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with black-and-white images [...]
Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so great that they don’t want to go anywhere else. Market in the age of “me.” Know your customers well enough to give them a personalized experience. This goes beyond targeting with basic demographics [...]
If you run a local business or a larger regional or national organization that relies on sales and support from local neighborhoods, the United States Postal Service’s Every Door Direct Mail (EDDM) just might be just what you need to take your marketing to the next level. If you haven’t tried EDDM, you could be [...]
First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company? The quality of the folds you use is one of those details that matters more than you might think. Here is a five-point checklist to make sure [...]
Creating a personalized print or multichannel marketing campaign takes significant investment in time, energy, and resources. You want to get maximum return on your investment. How do you know what is working and what isn’t? You have to measure the results. Measuring results goes beyond determining ROI. Sure, it’s important to know what kind of [...]
