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Why Building Trust Is a “Must Have” Marketing Goal

Direct mail and email are for selling things, right? But what about building trust? While many marketers may not think about it, trust should be one of your top marketing goals. To understand why let’s look at the example of Morningstar. Morningstar is a financial services company that serves both seasoned and new investors. If [...]

Why Building Trust Is a “Must Have” Marketing Goal2021-04-19T06:02:52-07:00

What Do Your Design’s Colors Say About You?

Did you know that 62% to 90% of our opinions about products, brands, and even our clothing, are based on color? This means that when your target audience first sets eyes on a piece of direct mail or marketing collateral, the very first impression likely isn’t created by the headline, call to action, or the [...]

What Do Your Design’s Colors Say About You?2021-03-19T11:25:08-07:00

Top 5 Content Marketing Best Practices

You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print, this is often what drives them to check you out [...]

Top 5 Content Marketing Best Practices2021-02-18T12:32:36-08:00

QR Codes in a Pandemic World: What They Can Do for You

In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their favorite brands. It’s no surprise, then, that QR Codes are on the rise. QR Codes are those checkerboard-looking boxes you see in places like direct mail, packaging, and posters that, [...]

QR Codes in a Pandemic World: What They Can Do for You2021-01-21T10:20:26-08:00

The Power of Marketing Local

One of the most powerful consumer trends of 2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play. This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has accelerated it. Consumers are increasingly shopping where they [...]

The Power of Marketing Local2020-12-22T08:41:12-08:00

Get Your Pre-Game On! 4 Steps to Effective Targeting

When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning even earlier. Here are four pre-game strategies for maximizing your [...]

Get Your Pre-Game On! 4 Steps to Effective Targeting2020-11-30T13:16:23-08:00

Why Informed Delivery Might Be Your New Multichannel Best Friend

Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest.   How does this [...]

Why Informed Delivery Might Be Your New Multichannel Best Friend2020-11-04T06:29:51-08:00

QR Codes Are Making a Comeback (and Why It Matters)

You know QR Codes? Those boxes of black-and-white squares you see on posters, on the backs of business cards, and in the drive-through windows at McDonald’s? They are free to create, simple to use, and suddenly, they are everywhere. QR Codes (short for “quick response” codes) have been around for nearly two decades, although they [...]

QR Codes Are Making a Comeback (and Why It Matters)2020-09-29T07:27:11-07:00

During Times of Uncertainty, Market Like a Leader

In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing. Many brands are keeping a low profile, waiting for a surge in consumer confidence before restarting their direct mail and email campaigns. Should you do the same? The answer [...]

During Times of Uncertainty, Market Like a Leader2020-08-17T08:51:11-07:00

How Marketing Is Changing in This “New Normal”

As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because the market is in flux, and consumers are re-evaluating existing brand relationships. A new study from Influence Central outlines just how impactful some of these changes are.  Here are three [...]

How Marketing Is Changing in This “New Normal”2020-06-25T08:25:47-07:00