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Top 5 Content Marketing Best Practices

You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print, this is often what drives them to check you out [...]

Top 5 Content Marketing Best Practices2021-02-18T12:32:36-08:00

QR Codes in a Pandemic World: What They Can Do for You

In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their favorite brands. It’s no surprise, then, that QR Codes are on the rise. QR Codes are those checkerboard-looking boxes you see in places like direct mail, packaging, and posters that, [...]

QR Codes in a Pandemic World: What They Can Do for You2021-01-21T10:20:26-08:00

The Power of Marketing Local

One of the most powerful consumer trends of 2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play. This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has accelerated it. Consumers are increasingly shopping where they [...]

The Power of Marketing Local2020-12-22T08:41:12-08:00

Get Your Pre-Game On! 4 Steps to Effective Targeting

When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning even earlier. Here are four pre-game strategies for maximizing your [...]

Get Your Pre-Game On! 4 Steps to Effective Targeting2020-11-30T13:16:23-08:00

Why Informed Delivery Might Be Your New Multichannel Best Friend

Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest.   How does this [...]

Why Informed Delivery Might Be Your New Multichannel Best Friend2020-11-04T06:29:51-08:00

QR Codes Are Making a Comeback (and Why It Matters)

You know QR Codes? Those boxes of black-and-white squares you see on posters, on the backs of business cards, and in the drive-through windows at McDonald’s? They are free to create, simple to use, and suddenly, they are everywhere. QR Codes (short for “quick response” codes) have been around for nearly two decades, although they [...]

QR Codes Are Making a Comeback (and Why It Matters)2020-09-29T07:27:11-07:00

During Times of Uncertainty, Market Like a Leader

In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing. Many brands are keeping a low profile, waiting for a surge in consumer confidence before restarting their direct mail and email campaigns. Should you do the same? The answer [...]

During Times of Uncertainty, Market Like a Leader2020-08-17T08:51:11-07:00

How Marketing Is Changing in This “New Normal”

As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because the market is in flux, and consumers are re-evaluating existing brand relationships. A new study from Influence Central outlines just how impactful some of these changes are.  Here are three [...]

How Marketing Is Changing in This “New Normal”2020-06-25T08:25:47-07:00

Why the Digital Generation Loves Mail

You’d think that the first digital generation, Millennials, would stick their noses up at direct mail in favor of electronic alternatives, but the opposite is true. Millennials love mail! Studies show that Millennials are more engaged with direct mail than other generations. According to “USPS Mail Moments,” for example, Millennials are more likely than non-Millennials [...]

Why the Digital Generation Loves Mail2020-06-05T03:32:26-07:00

Consumers Continue Their Love Affair with Print

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it  needs to [...]

Consumers Continue Their Love Affair with Print2020-04-28T13:15:33-07:00