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Get Your Pre-Game On! 4 Steps to Effective Targeting

When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning even earlier. Here are four pre-game strategies for maximizing your [...]

Get Your Pre-Game On! 4 Steps to Effective Targeting2020-11-30T13:16:23-08:00

Why Informed Delivery Might Be Your New Multichannel Best Friend

Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest.   How does this [...]

Why Informed Delivery Might Be Your New Multichannel Best Friend2020-11-04T06:29:51-08:00

QR Codes Are Making a Comeback (and Why It Matters)

You know QR Codes? Those boxes of black-and-white squares you see on posters, on the backs of business cards, and in the drive-through windows at McDonald’s? They are free to create, simple to use, and suddenly, they are everywhere. QR Codes (short for “quick response” codes) have been around for nearly two decades, although they [...]

QR Codes Are Making a Comeback (and Why It Matters)2020-09-29T07:27:11-07:00

During Times of Uncertainty, Market Like a Leader

In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing. Many brands are keeping a low profile, waiting for a surge in consumer confidence before restarting their direct mail and email campaigns. Should you do the same? The answer [...]

During Times of Uncertainty, Market Like a Leader2020-08-17T08:51:11-07:00

How Marketing Is Changing in This “New Normal”

As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because the market is in flux, and consumers are re-evaluating existing brand relationships. A new study from Influence Central outlines just how impactful some of these changes are.  Here are three [...]

How Marketing Is Changing in This “New Normal”2020-06-25T08:25:47-07:00

Why the Digital Generation Loves Mail

You’d think that the first digital generation, Millennials, would stick their noses up at direct mail in favor of electronic alternatives, but the opposite is true. Millennials love mail! Studies show that Millennials are more engaged with direct mail than other generations. According to “USPS Mail Moments,” for example, Millennials are more likely than non-Millennials [...]

Why the Digital Generation Loves Mail2020-06-05T03:32:26-07:00

Consumers Continue Their Love Affair with Print

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it  needs to [...]

Consumers Continue Their Love Affair with Print2020-04-28T13:15:33-07:00

Data: You Can’t Market Without It

There is no getting around the increasing importance of data in marketing. In fact, according to Forbes Insights,[1] 64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive economy. Similarly, Gartner found that 69% of marketing leaders expect the majority of their decisions to be driven by data.[2] Why [...]

Data: You Can’t Market Without It2020-04-09T06:33:40-07:00

Want More B2B Accounts? Try This!

Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. In fact, “Chief Marketer” notes that, on average, B2B accounts have 13 influencers involved in the process. Thirteen! This is why successful B2B marketing requires a [...]

Want More B2B Accounts? Try This!2020-02-28T08:53:47-08:00

When It Comes to Profits, It’s Time to Sort Your Customers

Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, you need to know who your most profitable customers are. Understanding Customer Lifetime Value (CLV), or how much a customer is worth over time, is a critical part of the equation. One customer [...]

When It Comes to Profits, It’s Time to Sort Your Customers2020-02-03T11:40:40-08:00