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3 Tips for Keeping that Project on Time

How the marketing world has changed! Whether you are being asked to produce projects in print, email, mobile, or for your website, schedules are compressed. There are more channels to integrate. Everything is more urgent. How do you keep everything running on time and on a budget? Here is a quick guide from Workfront, a [...]

3 Tips for Keeping that Project on Time2019-11-20T09:11:08-08:00

Tips for Mailing on a Budget

As the leading direct mail experts in the Reno market (and beyond) Dynagraphics knows that Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don't mail less. Mail smarter.  Here’s how: Keep your [...]

Tips for Mailing on a Budget2019-10-28T11:19:27-07:00

What Drives Color Trends?

What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and displays? According to Jack Bredenfoerder, director of BV Color Strategy, five factors are impacting the use of color in any design project: How the eye sees color. This refers to the interaction of the object, the light source, and the [...]

What Drives Color Trends?2019-10-28T11:00:42-07:00

Print and Digital: Complements, but Not Interchangeable

In the marketing world, (and here in Reno),we regularly hear about print and digital marketing being used together. Dynagraphics wants you to understand how digital and print media reinforce one another, so rather than seeing the two as competitors, marketers are encouraged to integrate them. However, integration doesn’t mean that the two channels are interchangeable, [...]

Print and Digital: Complements, but Not Interchangeable2019-09-27T05:35:40-07:00

Are You Giving Your Mailing List Enough Love?

Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. As your trusted partner for mailing and print marketing in the Reno area, Dynagraphics is providing you some basic steps you should be taking [...]

Are You Giving Your Mailing List Enough Love?2019-09-27T05:29:25-07:00

3 Tips for Creating a Visual Brand

Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, Disney, Dynagraphics ; ). Just one glance and the entire brand—its core messages and key products—rush into your mind. Do you have a visual brand? If not, how can you create one? Be [...]

3 Tips for Creating a Visual Brand2019-08-22T08:05:36-07:00

Top Reasons to Use More Visual Content

You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter.  You know your audience. Your message is on target. The call to action is compelling. You can’t wait to see what happens. The campaign drops and the results are… disappointing.  What went wrong? One question to ask is, “Did [...]

Top Reasons to Use More Visual Content2019-07-23T15:19:49-07:00

How Do You Know Your Efforts Are Working?

Creating a personalized print or multichannel marketing campaign takes significant investment in time, energy, and resources. You want to get maximum return on your investment. How do you know what is working and what isn’t? You have to measure the results. Measuring results goes beyond determining ROI. Sure, it’s important to know what kind of [...]

How Do You Know Your Efforts Are Working?2019-06-25T14:27:22-07:00

3 Reasons to Use Direct Mail That You May Not Know

There are lots of reasons to use direct mail, and you may have heard many of them. So here are three statistics on the value of direct mail marketing that you may not have heard.   1. Direct mail has higher value in persuasion. According to a recent study by Canada Post and True Impact [...]

3 Reasons to Use Direct Mail That You May Not Know2018-01-29T17:49:34-08:00