Featured

/Featured

Consumers Continue Their Love Affair with Print

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it  needs to [...]

Consumers Continue Their Love Affair with Print2020-04-28T13:15:33-07:00

Data: You Can’t Market Without It

There is no getting around the increasing importance of data in marketing. In fact, according to Forbes Insights,[1] 64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive economy. Similarly, Gartner found that 69% of marketing leaders expect the majority of their decisions to be driven by data.[2] Why [...]

Data: You Can’t Market Without It2020-04-09T06:33:40-07:00

Want More B2B Accounts? Try This!

Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. In fact, “Chief Marketer” notes that, on average, B2B accounts have 13 influencers involved in the process. Thirteen! This is why successful B2B marketing requires a [...]

Want More B2B Accounts? Try This!2020-02-28T08:53:47-08:00

When It Comes to Profits, It’s Time to Sort Your Customers

Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, you need to know who your most profitable customers are. Understanding Customer Lifetime Value (CLV), or how much a customer is worth over time, is a critical part of the equation. One customer [...]

When It Comes to Profits, It’s Time to Sort Your Customers2020-02-03T11:40:40-08:00

Small Marketing Budget? No Problem!

Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the right strategy, you can maximize your investment, no matter how much you have to spend. Let’s look at seven ways to do that. Find and target your best audience.You might think that the more people you reach, the [...]

Small Marketing Budget? No Problem!2020-01-20T11:27:02-08:00

3 Tips for Keeping that Project on Time

How the marketing world has changed! Whether you are being asked to produce projects in print, email, mobile, or for your website, schedules are compressed. There are more channels to integrate. Everything is more urgent. How do you keep everything running on time and on a budget? Here is a quick guide from Workfront, a [...]

3 Tips for Keeping that Project on Time2019-11-20T09:11:08-08:00

Tips for Mailing on a Budget

As the leading direct mail experts in the Reno market (and beyond) Dynagraphics knows that Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don't mail less. Mail smarter.  Here’s how: Keep your [...]

Tips for Mailing on a Budget2019-10-28T11:19:27-07:00

What Drives Color Trends?

What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and displays? According to Jack Bredenfoerder, director of BV Color Strategy, five factors are impacting the use of color in any design project: How the eye sees color. This refers to the interaction of the object, the light source, and the [...]

What Drives Color Trends?2019-10-28T11:00:42-07:00

Print and Digital: Complements, but Not Interchangeable

In the marketing world, (and here in Reno),we regularly hear about print and digital marketing being used together. Dynagraphics wants you to understand how digital and print media reinforce one another, so rather than seeing the two as competitors, marketers are encouraged to integrate them. However, integration doesn’t mean that the two channels are interchangeable, [...]

Print and Digital: Complements, but Not Interchangeable2019-09-27T05:35:40-07:00

Are You Giving Your Mailing List Enough Love?

Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. As your trusted partner for mailing and print marketing in the Reno area, Dynagraphics is providing you some basic steps you should be taking [...]

Are You Giving Your Mailing List Enough Love?2019-09-27T05:29:25-07:00