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3 Tips for Creating a Visual Brand

Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, Disney, Dynagraphics ; ). Just one glance and the entire brand—its core messages and key products—rush into your mind. Do you have a visual brand? If not, how can you create one? Be [...]

3 Tips for Creating a Visual Brand2019-08-22T08:05:36+00:00

Top Reasons to Use More Visual Content

You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter.  You know your audience. Your message is on target. The call to action is compelling. You can’t wait to see what happens. The campaign drops and the results are… disappointing.  What went wrong? One question to ask is, “Did [...]

Top Reasons to Use More Visual Content2019-07-23T15:19:49+00:00

How Do You Know Your Efforts Are Working?

Creating a personalized print or multichannel marketing campaign takes significant investment in time, energy, and resources. You want to get maximum return on your investment. How do you know what is working and what isn’t? You have to measure the results. Measuring results goes beyond determining ROI. Sure, it’s important to know what kind of [...]

How Do You Know Your Efforts Are Working?2019-06-25T14:27:22+00:00

3 Reasons to Use Direct Mail That You May Not Know

There are lots of reasons to use direct mail, and you may have heard many of them. So here are three statistics on the value of direct mail marketing that you may not have heard.   1. Direct mail has higher value in persuasion. According to a recent study by Canada Post and True Impact [...]

3 Reasons to Use Direct Mail That You May Not Know2018-01-29T17:49:34+00:00