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5 Reasons Print Is Still Thriving

Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers were 18% more likely to see “good” or “very good” ROI when [...]

5 Reasons Print Is Still Thriving2021-05-19T07:34:17-07:00

What Is Lead Nurturing? Why Does It Matter?

For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can be longer. In this case, marketers will often send different types of content at different times based on what their prospects require in order to move forward. Gently nudging them along with the [...]

What Is Lead Nurturing? Why Does It Matter?2021-05-19T07:29:42-07:00

What Do Your Design’s Colors Say About You?

Did you know that 62% to 90% of our opinions about products, brands, and even our clothing, are based on color? This means that when your target audience first sets eyes on a piece of direct mail or marketing collateral, the very first impression likely isn’t created by the headline, call to action, or the [...]

What Do Your Design’s Colors Say About You?2021-03-19T11:25:08-07:00

How Strong Is Your Direct Mail Foundation?

Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first and Dynagraphics is happy to share with you some things to to consider. Mailing list Is your mailing list current? Are you mailing to the right people? Are the names up to date? Are there duplicates (or [...]

How Strong Is Your Direct Mail Foundation?2019-06-19T08:17:23-07:00

Some Great Ways to Utilize Color.

Color is a critical element of any marketing program. In fact, a new study from Go Inspire Group found that, increased design vibrancy produced an overall revenue increase of 20%.[1]But color isn’t just for images. Dynagraphics Printing has seen this first hand when creating in-house marketing pieces for our company as well as our clients [...]

Some Great Ways to Utilize Color.2019-05-16T08:02:40-07:00

5 Variables in Your Personalized Print Success

As marketers, we know that personalizing your print and email communications works. But how well? Metrics from personalized campaigns range from single digits to nearly 100%. It’s always tempting to compare your campaigns to others, especially those in published articles or case studies. However, you can’t necessarily tell the success or profitability of a campaign [...]

5 Variables in Your Personalized Print Success2019-03-21T08:06:03-07:00

How to Meet Your Deadlines Every Time

There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are incorporating digital channels, text or email blasts) is only the last link in the chain. To ensure that the final deadline is met, you have to work backwards to ensure that each individual component is on [...]

How to Meet Your Deadlines Every Time2019-03-21T08:04:43-07:00

5 Benefits to Having an Up-to-Date Mailing List

With today’s tight budgets, every marketing dollar counts. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses or to people who haven’t lived at an address in 20 years. Investing in your mailing list can pay off big. But there are other reasons to invest in a clean, up-to-date mailing [...]

5 Benefits to Having an Up-to-Date Mailing List2019-02-06T12:06:57-08:00

Color Makes an Envelope Shout “Open Me!”

As human beings, we are naturally drawn to color. When most mailings are in black-and-white, doing something as simple as adding color to the outside of your envelopes can make your envelope scream, “Open me!” An early mail openability study conducted by NFO/Pitney Bowes found that mail recipients were more likely to open an envelope [...]

Color Makes an Envelope Shout “Open Me!”2019-02-06T12:05:44-08:00

Are You Doing These 5 Things for Personalization Success?

What is the difference between a great personalized print campaign and a flop? Adhering to best practices. Knowing today’s best practices can make the difference between a good campaign and a great one. Let’s look at five best practices for 1:1 (personalized) print marketing that you should be using in all of your campaigns. 1.Stay [...]

Are You Doing These 5 Things for Personalization Success?2019-02-06T12:02:55-08:00