With so much content going digital these days, it’s newsworthy when an online publication launches in hard copy. That’s why we’re excited about “Tail Fly Fishing Magazine” doing just that. “Tail” caters to saltwater fly fishermen and has a readership of 34,000. This fall, it decided to launch a print edition of its successful [...]
Did you know that even the most satisfied customers can switch to the competition? In a customer satisfaction study of 10 major industries, an average of 72% of the respondents indicated that they were highly satisfied with the products or services received. Yet 88% said that they were willing to switch providers for any [...]
There are lots of reasons to use direct mail, and you may have heard many of them. So here are three statistics on the value of direct mail marketing that you may not have heard. 1. Direct mail has higher value in persuasion. According to a recent study by Canada Post and True Impact [...]
Have you noticed that your competitors are sending out more newsletters these days? Posting more white papers? Increasing their investment in blogs and social media? It’s the rise in the power and influence of content marketing. According to the Content Marketing Institute, 89% of B2B marketers use content marketing, and according to Curata, 75% [...]
