5 tips to increase the power of your headlines.

No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them stop what they are doing and say, “Wait! I need to pay attention to this!” Here are five “marketing insider” tricks that will increase the [...]

5 tips to increase the power of your headlines.2021-06-23T07:36:37-07:00

5 Reasons Print Is Still Thriving

Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers were 18% more likely to see “good” or “very good” ROI when [...]

5 Reasons Print Is Still Thriving2021-05-19T07:34:17-07:00
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