Tactile marketing, which involves using physically printed materials and sensory experiences to engage an audience, is a highly effective way to promote and celebrate seasonal events. With Spring just around the corner and the snow finally melting, it’s time to get your upcoming seasonal events and campaigns ready! What are the primary benefits of companies [...]
As your sales team wraps up another successful year, enablement, operations, and marketing teams should have both eyes firmly set on the 2023 planning horizon. What is the large mountain you see? Why sales kickoff, of course. Sales kickoff, also known as SKO, GSK, RSK, etc. is an invaluable event for organizations to bond, educate, [...]
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so complementary? Higher levels of customer engagement, regardless of channel, lead to strong customer loyalty [...]
