Stay Well-Informed

Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail [...]

Are you looking to build or expand your mailing list? If so, you have more options than just buying a targeted list [...]

Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and ink. But why? [...]

According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. [...]

If you want to know whether your customers are loyal, there are five places you can look. These behaviors — called “loyalty [...]

When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach [...]