Stay Well-Informed

Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and ink. But why? [...]

According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. [...]

If you want to know whether your customers are loyal, there are five places you can look. These behaviors — called “loyalty [...]

When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach [...]

Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and [...]

No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the [...]