People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look […]
Month: July 2016
How Much Do Bad Addresses Cost You?
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly can bad addresses be? […]
Response Rate, Cost Per Lead, Cost Per Sale
When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or combination […]
Repetition, Repetition, Repetition
Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same […]
3 Multichannel Campaigns
If you want to increase your sales, talk to your customers frequently. Use multiple media and multichannel strategies to stay in front of them so that when they are ready […]
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