When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach is to use both. Here are five ways […]
Zack Tsuji
Don’t Send Your Next Mailing Until You Read This
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget […]
5 tips to increase the power of your headlines.
No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them […]
5 Reasons Print Is Still Thriving
Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is […]
What Is Lead Nurturing? Why Does It Matter?
For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can be longer. In this case, marketers will often […]
Why Building Trust Is a “Must Have” Marketing Goal
Direct mail and email are for selling things, right? But what about building trust? While many marketers may not think about it, trust should be one of your top marketing […]
What Do Your Design’s Colors Say About You?
Did you know that 62% to 90% of our opinions about products, brands, and even our clothing, are based on color? This means that when your target audience first sets […]
Top 5 Content Marketing Best Practices
You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects […]
QR Codes in a Pandemic World: What They Can Do for You
In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their favorite brands. It’s no surprise, […]
The Power of Marketing Local
One of the most powerful consumer trends of 2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, […]
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