When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or combination […]
Zack Tsuji
Repetition, Repetition, Repetition
Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same […]
3 Multichannel Campaigns
If you want to increase your sales, talk to your customers frequently. Use multiple media and multichannel strategies to stay in front of them so that when they are ready […]
3 Tips for Adding Video
Whether you are adding video to email, to print-to-mobile efforts via QR Code or augmented reality, or to direct mail using An embedded video screen, video has become one of […]
Survey: Top Takeaways for Print Use
Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels […]
What Should You Know About Your Customers, but Don’t?
Do you have enough data in your marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider to […]
Survey: Direct Mail on the Rise for Customer Acquisition & Retention
Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels […]
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