With a new year, comes new beginnings. DynaGraphics is under new ownership! After decades of growth and success, the Tsuji family, Betty and Zack, are proud and excited to build […]
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Avoid This Content Marketing Mistake
According to research from Parse.ly, 68.7% of content marketers’ decisions come from other teams’ requests. The sales department wants to support the latest product rollout. Management intends to defend its […]
Effective Direct Mail: Short & Sweet
Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces […]
5 Ways to Deliver Extra Value to Customers
One of the fastest ways to grab buyers’ attention is to give them something special. Whether insider deals or bundle packages, special offers help cement customer loyalty and keep them […]
The Post-COVID Print Bump
The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down and people spent more time at home, we felt how […]
Don’t Let the Paper Shortage Get You Down!
As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the […]
Personalized Print: 5 Things to Watch
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new to personalization, the design process can seem intimidating. Here is a […]
Direct Mail and Social Media: Better Together
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? […]
5 Tips for Expanding Your Mailing Reach
Are you looking to build or expand your mailing list? If so, you have more options than just buying a targeted list or purchasing data to add to the list […]
Print Is a Fan Favorite: But Why?
Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and ink. But why? What makes people fall in love with print? […]
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