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Did you know that, according to CCI Inc., consumers make a subconscious judgment about people, their environment, or products within 90 seconds of viewing and that between 62% and 90% […]

Looking for creative ways to dress up your direct mail efforts? Here are five ideas with proven effectiveness that you might not have thought about.   1. Make it look […]

Did you know that you can greatly increase the results you get from your print marketing by adding email addresses to your marketing database? It’s true.   Clients who are […]

If your mailing is fat, over-sized, or three-dimensional, it stands out. People want to pick it up and see what’s inside. Results of dimensional mailings can be spectacular. However, they […]

Recently, IBM released a study titled “Redefining Markets: Insights from the C-Suite Study,” which surveyed over 700 CMOs from more than 50 countries. CMO’s number one priority, according to the […]

Color sells. It increases brand recognition, improves comprehension, and can motivate purchase decisions between products. Color also identifies. The United Parcel Service, IBM, and Home Depot are all synonymous with […]

People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look […]

You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly can bad addresses be?   […]

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or combination […]

Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same […]